I used to make my listings sound like they fit any guest type. Big mistake. When I shifted to targeting one specific audience, bookings became consistent. It’s not about being broad, it’s about being relevant. In serviced accommodation, success isn’t just about design or pricing. It’s about understanding your market deeply. Who’s staying there? Why are they choosing your area? Once you know that, the rest becomes simple. The goal isn’t to chase every guest. It’s to attract the right ones again and again. Once you master that, everything… revenue, systems, and peace of mind falls into place.

After just one year and three properties, we've achieved over £92,000 so far 🧐. One of the properties, which we secured in May, hasn’t reached its full potential yet. We're planning to acquire two more properties before Christmas, and we believe the only way is up 🙏🏻🏌️‍♂️.

Great start to October! 🙌🏾 Just went panic was about to kick in at thought of dead slow season, put in the work and 2 back to back long bookings come in! 🍾🎉 1 BDC 1Direct #boom

I was able to upgrade my golf clubs recently, something l've wanted to do for a while. Being able to spend on things I enjoy feels like a quiet win.It's a reminder that all the work behind the scenes adds up. Small moments like this make it worth it. The goal has never been just to make more, it's to live better. Having the freedom to spend time and money on what I enjoy means the business is doing its job. It's giving back time and energy. That's the real return on investment. Being able to spend on things I love doing is a big driving point for me. It keeps me grounded and focused on what matters. The goal was always freedom, not busyness. That's what I'm building for... TIME.

We are now fully booked for this whole month and a few days into next 😁 just need to keep the bookings coming 🙏