Questions for the Realtors · "Paper Click" Marketers

Questions for the Realtors

I am sending out the farming campaign postcards and my QR code goes to a jotform survey that is embedded in my website so people get pixeled and I can retarget them later.

I have 14 scans so far but only 2 filled out the survey. Should I put something with less friction like a List Reports automated home value or should I keep it as is so I can still pixel people?

Second question is how are you following up with the people who scan but don't engage further? I have most of their contact info but for some I only have the address

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