I am sending out the farming campaign postcards and my QR code goes to a jotform survey that is embedded in my website so people get pixeled and I can retarget them later. I have 14 scans so far but only 2 filled out the survey. Should I put something with less friction like a List Reports automated home value or should I keep it as is so I can still pixel people? Second question is how are you following up with the people who scan but don't engage further? I have most of their contact info but for some I only have the address