Creating lookalike audiences for area-specific services.

Hi, I'm doing one of the modules about creating lookalike audiences to help ad targeting, in the loom Jason used a lookalike audience inside of the entire US.

My question is: My client is offering same day delivery in a very specific area. Is it best to generate a lookalike audience in that same area or try to expand the location a bit?

The intention being to target people who don't live in the delivery area but may have a loved one who does, and they'd like to use the client's same day flower delivery service to that person's address.

I'd love to hear your insights on this. 🙂

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