Podcast Ep.54 - From Doctor to Inc. 5000 Founder: Jay Feldman’s Lead Gen Secrets

Episode Summary:

In this episode, Ben Reed sits down with Jay Feldman, founder of Otter PR and the creator of "Lead Gen Jay," to break down the realities of B2B lead generation, cold email, and scaling a high-growth agency. Jay shares his journey from medical school to entrepreneurship, how he built a multi-Inc. 5000 company, and why cold email remains one of the most powerful low-cost acquisition channels. They also dive into copywriting, AI's role in modern outreach, and what it really takes to build and scale a business in today's competitive landscape.

What you'll learn:

How Jay transitioned from medical school to building a successful PR agency
Why cold email is still one of the most effective lead generation channels
The three key components of successful cold email (open, read, reply)
How to approach copywriting as both an art and a psychological system
Why giving away free value accelerates brand growth and authority
How long-form YouTube content builds trust and drives inbound demand
How AI can be used as a co-pilot for copywriting and lead generation
Why beginners should avoid ads and focus on direct outreach first
The difference between demand-side and supply-side constraints in scaling
Why templates fail and real subject matter expertise wins

Featured Guest:

Jay Feldman, Founder of Otter PR and B2B Lead Generation Expert

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/dr-jay-feldman/

YouTube: https://www.youtube.com/@leadgenjay

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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