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Welcome!
🥋 Welcome to Open Mat Marketing This space is for the person actually running their gym’s marketing.Owner, coach, spouse, or the one who “ended up doing it.” Gyms don’t fail at marketing because they’re lazy.They struggle because they don’t have a clear system that fits real gym life. I train jiu-jitsu and handle marketing inside a gym.That perspective makes one thing obvious:most gyms don’t have a demand problem, they have a clarity problem. What This IsA practical space focused on fundamentals, direction, and consistency.No hype. No funnels. No pressure to be everywhere. Free Members Get - High-level guidance and examples - Community discussions and announcements Paid Members ($27/month) Get - Access to the Open Mat Marketing courses - Gym marketing fundamentals you can apply in 15 minutes or less per day - Monthly content calendars and weekly posting prompts - Group audits, feedback, and clear monthly direction How to Start: Read the pinned posts.Use what fits.Ask questions when you’re stuck. This isn’t about perfect marketing. It's about helping the right people find your gym. — Krystal
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Welcome!
Engagement Train
Want some extra eyes on your content? Drop your gym's @ in the comments so we can support one another! BUT, please keep in mind... engagement does NOT equal more people in the door. This is a way for us to build each other up, share creative ideas and connect with other gym owners.
9 Post Audit
Look at your last 9 posts. Can a beginner answer: • Is this for me? • Is it safe? • How do I start? If not, fix that first.
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9 Post Audit
January Move of the Month
📆 January Focus: New Year. New Students. Simple First Steps. January brings a lot of “new year, new me” energy — and a lot of hesitation. Most people want to try jiu-jitsu or get their kids into something healthy.They just don’t know where to start. So this month’s focus is simple: Help new adults and kids take their first step into the gym. Inside this January preview, you’ll find: - The January goal - Post topics that work well this month - Guidance on how often to post - Examples of the types of messages that work This is meant to make things clearer, not more complicated. 👇 Access the January preview HERE If you want the full January content calendar, weekly posting prompts, and feedback before you post, that’s available inside the Premium membership. No hype. No pressure.Just a simple plan that fits real gym life.
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January Move of the Month
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Open Mat Marketing is a practical dojo for gym social media. Systems over stress. Fundamentals over trends.
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