If you don't use opt-out links, try "subscriber preferences" for your emails.

13d (edited) • Share an Insight (Level 2+)

*UPDATE: added blog link for anyone who'd like to read it 😊

I wrote an email and blog yesterday about using opt-out links in your emails, after unsubscribing to someone's list because I wasn't interested in 80 emails about their latest off and they didn't have an opt-out link.

One of the things I noticed was that in my own footer - there were no preferences if I clicked on "manage preferences." I did some research and figured out how to update those. And yes, I had pretty much assumed there would be some sort of automatic options. There were not lol.

I have learned how to do this for both Flodesk and Kit. I literally just went into the Help page and searched "manage subscriber preferences," so I'd guess something similar would work for other providers.

Since a lot of us are going to be focusing on emails, I wanted to share this. I think it's super important to give your readers the choice to opt-out of certain topics but stay on your list. Now if someone clicks on "manage preferences" in my emails, they'll see this handy dandy list of options.

https://www.jenfieldman.com/blog/are-you-forcing-your-audience-to-unsubscribe

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