🧠 Training Session Recap: Building Your Social Media Foundations

Hey everyone!

This week we dived into the foundations of social media and content strategy — helping you build systems that make marketing easier, more authentic, and more effective.

Here’s a quick recap of what we covered 👇

1. Use ChatGPT to make content creation 10× faster:

• Content batching → PLAN AHEAD: what do you want to offer this month and why? Create your content once a week/once a month and schedule your posts.

• Caption ideas → ask ChatGPT for 10–20 caption options per service you intend to provide that month.

• Bulk-script your posts → based on the services and captions, ask ChatGPT to draft full captions with Calls To Action.

• Hashtag research → use a mix of small (<50k), medium (100k–500k), and large (500k+) hashtags — research these based on your area, services and ideal community.

• Email + SMS templates → reuse prompts to build your monthly emailing and texting campaigns. Send these out at least once a week. Create templates catering to your different types of leads — long-standing customers / first-time customers / interested leads.

REMEMBER: Tweak everything so that it sounds authentic to YOU, ChatGPT can come across a little robotic.

Access our Templates here: https://docs.google.com/spreadsheets/d/1vZ_7pexFm5gbNIdUmCkm3wc5Z5649ykY2sbQq_gk7Zs/edit?usp=sharing

2. Standing Out in a Crowded Market

• Show your face — people buy from people!

• Share testimonials (even from friends/family if starting out).

• Educate and give value — not just promos.

• Stay consistent — consistency beats perfection. Planning ahead and scheduling posts is key for this.

• Tell stories — your “why” builds trust.

3. Tracking = Growth

• Use your Social Media Engagement Tracker (find shared PDF on this post) weekly.

• Track: date, post type, caption theme, likes, saves, comments, shares, and inquiries/bookings.

• Double down on what performs best!