Shakey camera, average sound, no lighting and at least 3 mistakes!
Imagine, after many moons creating pro video I get paid to not to!
The first draft wasn't skakey enough, sounded too professional and worked 'too perfectly'
So - I messed up .... and they loved it!
How does that actually work?
Well the brand explained how this style of ad just doesn't look like an ad and gives the best returns!
Whilst I always want to deliver what the brand wants, I'm still not 100% sure that I haven't gone down a road I won't come back from!
Thoughts?