The Beginning of NurtureFlow
For the past 8 months, I’ve been building NurtureFlow from the ground up.
STUDYING.
COOKING.
LISTENING.
BREATHING.
LinkedIn.
I took courses on DM psychology, content frameworks, and outreach systems and then doom-scrolled the LinkedIn feed every single day until I understood exactly how this platform thinks, behaves, and rewards creators.
And after all of that, here’s the truth:
If you have THESE four things dialed in on LinkedIn,
You win.
Guaranteed.
• A crystal-clear ICP
• A premium, airtight offer
• A profile that converts (not “looks good”)
• Content that directly speaks to your ICP’s TAM → SAM → SOM
If those four are locked, there is ONE thing left that moves the needle:
DMs.
When you look credible, when your profile, offer, and content are aligned, DMing people stops being “outreach.”
It becomes conversations.
It becomes a pipeline.
It becomes calls.
And if you want to book 1–5 consistent calls a week on LinkedIn when you’re starting out?
Your best shot is DMs.
Not virality.
Not posting daily.
Not getting lucky.
Content works, but it’s a long-term compounding game.
DMs are the short-term engine.
And the last thing: Don’t worry about becoming a power commenter until you’re a real authority.
Commenting is a long-leverage skill.
Master the foundations first.
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Anthony Chestnut
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The Beginning of NurtureFlow
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