If you plan on growing inside NHU and eventually scaling your own community, this is mandatory knowledge. I’m breaking down how to use Meta ads properly for a Skool-style ecosystem like ours. Not hype. Structure. 1️⃣ Install your Meta pixel immediately. Even if you’re not running ads yet. Data compounds. The earlier you install it on Shopify or your checkout flow, the smarter your future campaigns will be. Most people wait. Don’t. 2️⃣ Protect your business like it’s already worth 7 figures. • Create a Business Manager • Create a dedicated ad account • Add 2 trusted admins • Turn on 2FA • Remove outdated Facebook-connected apps • Never click suspicious Meta emails Founders lose accounts every day because they’re careless. We don’t build on rented land recklessly. 3️⃣ Keep campaigns simple. Objective → Sales. Free offer? Optimize for Complete Registration. Paid offer? Optimize for Purchase. You do NOT need complicated targeting. Your creative is the targeting. 4️⃣ Stop overcomplicating creative. Winning ads are often: • Black text on white background • Screenshot of your community • Loom walkthrough • Simple selfie video Your copy? Use your About Page. Change the CTA to: “Join Now.” “Start Free.” “Enter The Royal Circle ⭕️.” Clarity converts. 5️⃣ Once validated, turn organic into ads. If a post brings engagement: Turn it into an ad. Carousel? → Ad. Short form video? → Ad. Testimonial? → Ad. Add 1–2 new creatives per week. Consistency beats genius. 6️⃣ Test pricing intelligently. If you build tiers: Test: • 2 vs 3 tiers • Monthly vs Annual • Lifetime vs Subscription Do it quietly. Call it an experiment. Data > ego. 7️⃣ Start small. $10/day for free offers. 1–2x your lowest tier price per day for paid offers. Give it 72 hours. Then make a decision. Don’t let ads “just run” because you’re emotionally attached. 8️⃣ Know your numbers. Free community: Under $2.50 per registration = strong. Paid community: Payback period under 1.5 months = scalable.

NHU Market Breakdown: Tough Crypto Markets = Real Investor Tests Family — let’s be clear. Tough markets don’t destroy disciplined investors. They expose undisciplined ones. When everything is red, the crowd panics. When everything is green, the crowd chases. We don’t do either at Ntampi Hene University. We run checklists. Today we’re applying our 3-question framework to five under-$1 ecosystems: 1️⃣ What is it? 2️⃣ Why does it matter? 3️⃣ What are we watching next? 1. Polygon (POL) What it is: The upgraded network token replacing MATIC. A long-standing Ethereum scaling ecosystem with real infrastructure and integrations. Why it matters: If Ethereum keeps winning users, activity has to move somewhere cheaper and faster. Scaling isn’t optional — it’s structural demand. What we’re watching: - Are users onboarding without massive incentive bribes? - Are fees consistently low and transactions smooth? - Is liquidity sticking — or rotating out every few weeks? We care about organic traction. Not temporary farming spikes. 2. Hedera (HBAR) What it is: Enterprise-leaning network with institutional-style governance. Why it matters: Enterprise adoption can be extremely sticky — if it’s real. We don’t buy headlines. We watch the scoreboard. What we’re watching: - Consistent on-chain activity - Repeat usage - Active apps - Compounding growth over time If it’s just press releases? It fades. If usage compounds quietly? The market usually notices late. 3. Mantle (MNT) What it is: An Ethereum Layer 2 with heavy DeFi focus. Why it matters: MNT’s liquid staking token is a key part of the thesis. When a token becomes widely used collateral — lending, borrowing, trading — liquidity becomes sticky. That’s how ecosystems build gravity. What we’re watching: - Healthy liquidity growth - MNT usage across major DeFi venues - Real builder launches (not short-lived yield campaigns) 4. Arbitrum (ARB) What it is: One of the most established Ethereum L2 ecosystems and a major DeFi hub.