1d • 🎓THE ACADEMY
ADS - Royal Circle ⭕️ — read this carefully.
If you plan on growing inside NHU and eventually scaling your own community, this is mandatory knowledge.
I’m breaking down how to use Meta ads properly for a Skool-style ecosystem like ours.
Not hype. Structure.
1️⃣ Install your Meta pixel immediately.
Even if you’re not running ads yet.
Data compounds.
The earlier you install it on Shopify or your checkout flow, the smarter your future campaigns will be.
Most people wait. Don’t.
2️⃣ Protect your business like it’s already worth 7 figures.
• Create a Business Manager
• Create a dedicated ad account
• Add 2 trusted admins
• Turn on 2FA
• Remove outdated Facebook-connected apps
• Never click suspicious Meta emails
Founders lose accounts every day because they’re careless.
We don’t build on rented land recklessly.
3️⃣ Keep campaigns simple.
Objective → Sales.
Free offer? Optimize for Complete Registration.
Paid offer? Optimize for Purchase.
You do NOT need complicated targeting.
Your creative is the targeting.
4️⃣ Stop overcomplicating creative.
Winning ads are often:
• Black text on white background
• Screenshot of your community
• Loom walkthrough
• Simple selfie video
Your copy? Use your About Page.
Change the CTA to:
“Join Now.”
“Start Free.”
“Enter The Royal Circle ⭕️.”
Clarity converts.
5️⃣ Once validated, turn organic into ads.
If a post brings engagement:
Turn it into an ad.
Carousel? → Ad.
Short form video? → Ad.
Testimonial? → Ad.
Add 1–2 new creatives per week.
Consistency beats genius.
6️⃣ Test pricing intelligently.
If you build tiers:
Test:
• 2 vs 3 tiers
• Monthly vs Annual
• Lifetime vs Subscription
Do it quietly.
Call it an experiment.
Data > ego.
7️⃣ Start small.
$10/day for free offers.
1–2x your lowest tier price per day for paid offers.
Give it 72 hours.
Then make a decision.
Don’t let ads “just run” because you’re emotionally attached.
8️⃣ Know your numbers.
Free community:
Under $2.50 per registration = strong.
Paid community:
Payback period under 1.5 months = scalable.
If needed, cross-finance from services until cashflow stabilizes.
This is how real founders build.
9️⃣ Don’t micromanage ads.
Ads in a campaign work together.
If your overall cost per result is healthy — don’t start switching things off randomly.
Zoom out.
🔟 You don’t need always-on ads.
Run hard.
Fill your community.
Build momentum.
Pause.
Re-launch stronger.
Strategic bursts win.
11️⃣ Traffic sources amplify each other.
Organic helps paid.
Paid helps organic.
Momentum compounds.
If your community is active and valuable, conversions become easier everywhere.
Now here’s the mindset shift.
Think of your community like a kingdom.
You can advertise:
🏰 The Kingdom (Join NHU)
🍞 The Marketplace (Join the AI Challenge)
🍪 The Product (Launch your first digital offer this weekend)
Every lesson can be an offer.
Every challenge can be an entry point.
Don’t just sell access.
Sell transformation.
If you execute even half of this properly, you’re already ahead of 90% of founders.
We build systems here.
Not vibes.
Let’s scale intelligently. 👑
We can talk more about this tomorrow
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ADS - Royal Circle ⭕️ — read this carefully.
skool.com/ntampihene
The Royal Circle — a private Skool community built for discipline, elevation, and responsible leadership.
Leaderboard (30-day)
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