2d • Discussion 💬
Don’t always build from scratch
Most of you here already know the thesis, so I won’t repeat it here. I mainly wanted to show how I framed the idea publicly and used Traffic Think Tank as an example.
Small plot twist: Semrush acquired TTT in 2023, and Adobe completed its acquisition of Semrush in 2026 😁
So in a way, the community asset ended up becoming part of an even bigger acquisition story. If you want to see how I framed the idea, check the post on my LinkedIn.
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Don’t always build from scratch
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