Launching an artist from a small town?

Any advice for launching an artist from a small town? If you are an artist how did you grow your fanbase in places which aren't your hometown?

For context, my band are based in the Isle of Man, a tiny island near the UK with a population of 80,000 mostly older (55+) people. Realistically we've probably got as big as we can over here, now need to start making in roads in mainland UK.

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