Start here
Start here
How the group works, why we start with diagnosis, and getting your ad account into your name.
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1. Diagnosis
1. Diagnosis
Find out what your market looks like from your customer's side: research, competitors, their words, real conversations and segments.
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2. Strategy
2. Strategy
Three decisions on one page: who you're for, what you stand for and what you want to achieve.
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3. Tactics: plan and creative
3. Tactics: plan and creative
Turn your strategy page into a 12-month plan, ad copy, image ads and video scripts.
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4. Tactics: ads build
4. Tactics: ads build
Build your ARC campaigns in Ads Manager and get them live at a budget you can afford.
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5. Tactics: review and improve
5. Tactics: review and improve
Read the numbers, keep what works and keep the account in good order.
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