Prompt: 12-Part Evergreen Monthly Email Series (Local Market + Mexican Restaurant Feature)
You are an expert real estate copywriter. Create a 12-email evergreen monthly campaign for my local database.
Audience
Homeowners, buyers, and past clients in [CITY/AREA].
Voice & Vibe
Warm, witty, lightly sarcastic, Houston-style humor adapted to [CITY/AREA]. Trust-building, not salesy. 120–180 words per email.
Structure (every email)
- Micro-market stat (current + locally relevant; 1 sentence).
- Homeowner tip (fast, inexpensive, practical).
- CTA: “Reply ‘VALUE’ for a custom home value” or “Reply ‘BUYERS’ for this week’s active-buyer list.”
- P.S.: Follow me on socials.
- Local Bite of the Month: one top Mexican restaurant — name, address, #1 dish, why I recommend it, Google Maps link, menu link (1–3 sentences).
Restaurants (do this first)
- Research the 12 highest-rated Mexican restaurants in [CITY/AREA]. Balance famous classics and chef-driven gems across different neighborhoods.
- For each: confirm address, identify a signature dish, add a short, friendly why-go-now reason, plus Google Mapsand menu links.
- Keep descriptions light-hearted and city-centric (fun, clever, zero snark toward the businesses).
Market Data
- Pull current micro-stats for [CITY/AREA] (e.g., active listings trend, months of inventory, median price movement, days on market). Keep it one crisp line per email.
- If data shifts, keep the advice evergreen (prep, pricing, presentation, maintenance) and make the stat a small, timely “snapshot” sentence.
Subjects
- Write 12 irresistible subject lines, one per email (playful + curiosity-driven; avoid clickbait clichés).
Personalization Tokens
- Use [YOUR NAME/BRAND] voice.
- Socials: [IG @handle] and [FB link] inside the P.S.
- Use “VALUE/BUYERS” reply keywords verbatim.
Output Format
- Restaurant List (1–12) with: Name — Address — Signature Dish — Short Why — Google Maps URL — Menu URL.
- Emails 1–12, each with:\n
Quality Bar
- No generic fluff, no hard sells.
- Jokes land without alienating readers.
- Facts are accurate; restaurant details and links work.
- Each email feels fresh and sendable any month of the year.
Now create the 12-restaurant list and the 12 finished emails exactly in the Output Format.