8d • General discussion
Personal Brand 👤 vs Company Brand 🏢
Unpopular Opinion: You don’t need a personal brand (yet). ❌
Wait, did I just say this, despite setting up the community for building a personal brand?!
Yes. And here's why:
We had a great observation from who shared with us: "I just don't have the feeling that this company should be all about me" 💬
It's OK to not want to be influencer right now.
It's OK to not make everything about yourself.
It's OK to focus on your company.
Here is the truth: Your brand should mirror your brilliance.
If your brilliance is currently poured into a product, a service, or a startup—brand that first.
The MVB method works for entities 🏢 just as well as individuals 👤
It's the same process:
1️⃣ Define the WHY
2️⃣ Identify WHO
3️⃣ Develop the STORY & VALUE PROPOSITION
4️⃣ Validate
5️⃣ Keep doing it as needed.
👇 Question for you: What are you currently focusing on? 👇
I'm working on my personal brand
I'm working on my company's brand
I'm working on BOTH / I haven't decided yet
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Personal Brand 👤 vs Company Brand 🏢
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Build your Minimum Viable Brand as a builder & solopreneur. Make your authentic YOU shine in a supportive community ✨
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