LinkedIn in 2026 · The MVB Lab

Anna Stoilova

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13d • General discussion

LinkedIn in 2026

At the start of 2026, Linkedin released a new algorithm.

It's called 360 Brew.

I dug into the technical breakdown and pulled out what actually matters for us.

Here's the short version.

1️⃣ 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗻𝗼𝘄.

LinkedIn's AI reads your headline, about section, and experience to determine who sees your posts. This isn't metaphorical.

The algorithm literally uses your profile text to match you with the right audience. If your profile says "Marketing Professional," you get a generic audience. If it says "I help B2B coaches land clients from LinkedIn," you get coaches and the people who hire them.

This is why the Brand Sprint matters so much. Your positioning isn't just for humans reading your profile. It's for the AI deciding who sees your content.

2️⃣ 𝗧𝗼𝗽𝗶𝗰 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.

The algorithm builds a "semantic map" of what you're about. Every post in your niche makes your signal stronger. Every random off-topic post dilutes it. Stick to your lane. It literally pays off now.

3️⃣ 𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘁𝗿𝗮𝗶𝗻 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺.

Where you comment tells LinkedIn where you belong. Five thoughtful comments on posts in your niche daily does more for your visibility than dozens of generic one-liners on viral content.

4️⃣ 𝗡𝗶𝗰𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝗻𝘀 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

Broad posts get big numbers. Niche posts get the right people. A post about "productivity" might get 78,729 impressions.

A post about your specific expertise might get 787. But those 787 people are potential clients. That's the trade-off.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂:

Get your profile right first. It's the single biggest lever you have.

Stay consistent on your topic. Don't chase trends.

Comment strategically on posts in your niche.

Write for the right 787 people, not the wrong 78k+.

Questions? Drop them below 👇

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