Sold 3 annual subscriptions to my Skool community in under 24 hours

I thought I’d share and celebrate a recent win. I’ve been struggling to get people into my paid community (most were staying on the free tier), with the odd monthly signup here and there. I dwelled on it over the holidays and made a few strategic changes — and after implementing them, I sold 3 annual subscriptions in under 24 hours. Here’s what I changed and what worked:

I updated my About page and refreshed the graphics so the offer was really clear — exactly what members get, how it helps them, and the benefits of joining.

I also removed the free tier and changed it to a $5 entry option instead, which helped create clearer differentiation between the plans and added more perceived value to the annual subscription.

Then I emailed my list (I already have an existing audience) and highlighted one of the Canva templates included in this month’s content drop. In the email, I emphasized that anyone who signs up for the annual plan gets access to all previous content since the group started back in August.

I also reiterated in simple language what the group is and who it’s for in the P.S. of the email, just to remove any confusion or hesitation.

Sharing in case this helps anyone else who’s been feeling stuck with conversions — happy to answer questions!

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