I set up some new things to drive members to my email list and community, so I thought I'd share here in case it sparks ideas for anyone else.
I determined that anything spring-related is a top search right now, especially on Pinterest. So I created a lead magnet, Spring Clean Your Finances checklist, and started sharing.
➡️ I created a simple landing page via Kit and linked subscribers to a Google Doc where they can download the PDF. This is all free and pretty easy to set up. I will manually add subscribers to the Substack email list.
➡️ I publish a newsletter via Substack on Mondays, so I wrote it about spring cleaning and refreshing our finances, and linked the lead magnet there.
➡️ I created several pins for Pinterest linking to the landing page, the newsletter, the Skool community, and our podcast. I scheduled pins for the week.
➡️ I will put stories up on Instagram and link the landing page there, as well.
It's the first time I've set anything up this way, so it definitely took me a bit to think through the process and what made sense, but it feels like a process I could easily duplicate, and adjust based on what I learn, in the future.