I just finished reviewing my last 12 week cycle, and the clearest lesson for me is this:
Growth came from executing my tactics consistently over 12 weeks and revising as I went.
FYI, my reflection is not done yet either (Amazon statements still to come!)
At the beginning of the 12-week cycle, my recurring revenue goal for Skool + affiliates was:
$1,200/month
My goal was:
Reach $1200/month recurring revenue from Skool and Skool affiliates by the end of the 12-week cycle.
Average during the cycle:
About $1,800/month
April alone:$2,532
Total Skool-related revenue during the cycle:
About $5,958
Breakdown:
• Income Without Burnout: ~$3,193
• Affiliate income: ~$2,377
• Claude Coworker Lab: ~$388
What made the difference was continuing to execute even while adjusting the plan in real time.
Some tactics worked really well.
Some did not.
Some needed tweaking halfway through.
But instead of constantly starting over or chasing new ideas, I kept refining the same overall direction week by week.
Things that helped most:
• weekly co working calls → led to VIPs
• consistent posting → led to community
• collaborations → led to introductions
• weekly reflection → led to better next steps
• tracking execution → led to more productive weeks
• improving systems → led to efficiency
• revising tactics instead of abandoning goals → led to finishing strong
My average execution score was about 82.5% across the cycle, excluding one major outlier week.
That number matters to me because it reflects follow-through, not just idea creation.
I’m really proud of this execution score and know this is a huge reason I blew goal #1 out of the water.
Goal #2 ended up being a stretch goal, but I’m continuing to give Amazon a real shot through the rest of this year. More on this soon (earlu June statements come out).
While Skool profit margins are incredible, I honestly do not think I would have a successful Skool community if I was not actively building and selling outside of Skool too.
Plus two incomes is better than one!
We have to do the thing.
We have to share the thing.
We have to show up with people while we are building.
That’s where the trust comes from.
One thing I am seeing more clearly:
Execution compounds when you stay focused long enough to learn from your own data.
I’ll reflect on goal #2 more deeply once Amazon releases May statements early next month. TBC.
How did your last 12 weeks go?
Also…Do you want me to finish revising this Claude reflection tool and share it with you inside the community?
Would you use it?