I just finished breakfast after 11 hours of sleep

🔥

Yes. Eleven.

That alone tells you everything you need to know about why I only do one big event per quarter.

I did not realize how much this event was sitting in my body until it was over. The sleep was my body saying, thank you, we can exhale now.

So let me tell you what happened and the strategy behind it, because this was very intentional.

Here is the play-by-play:

I connected with a foundation owner on LinkedIn. She runs a literacy foundation, which is my area of expertise in education, and an animation studio that creates incredible literacy videos on YouTube, helping kids become readers and authors. She is also an author herself. I knew I wanted to get into her world and get close enough to build trust and work with her in some capacity!

So I got on a call with her, and this is what happened!

I sold her a low-priced workshop for educators on how to Burn Bright, Not Out. $150 total for a thirty-minute talk and a thirty-minute Q&A. Yes, a thirty-minute talk about my own products stressed me out! I can talk about other people's content and tell my story all day, but this?!

Why did I charge so little? Because this was not about maximizing revenue at this first step. It was about a relationship entry.

I wanted to show value, alignment, and how I think.

On that call, I told her about who I was and what I did/do now. I told her I would follow up our conversation with an email with all of the info. I offered her bulk pricing on all of my products, and she picked the Illuminate journal. So I sold her 210 yellow (the color I had the most overstock in) illuminate mental health journals. They were delivered directly to her people’s homes as a Christmas gift.

Yes. Two hundred and ten.

On Thursday evening, I delivered the virtual talk. We focused on burnout, energy, and exactly how to use the journal to help them avoid burnout.

I also did a live walkthrough of the journal for the first time. It felt so good to explain my product! BTW - This is another benefit of booking that first speaking gig! Now I know I will be recording short walkthrough videos for every product and linking them via QR codes on my landing pages, quoted in the product, social media, and YouTube.

During the talk, connections were made, and orders started coming in immediately. Including a bulk order of 17 products right away. I am so grateful!

This is what happens when teaching lands in the right place for people.

The next steps are on my list for next week!

6. Share about the event publicly with screenshots of everyone holding their journals.

Share the screenshots of the chat showing how well the talk was received. Post a clear outline of what I taught and what the illuminate journal covers! Our online buyers have to know what they are getting, or they don't buy. I think this is going to boost my sales so much!

7. Build PR style PDFs for each product. Simple. Clean. Clear use cases.

8. Begin reaching out to other foundations to offer a package of virtual speaking plus products.

Important note. I will presell for quarter two dates. And now I can charge a significantly higher price becuase I have proof of concept and testimonials.

This first round was just this! Proof, positioning, and pattern testing.

I will break down the actual numbers for you in my next post.

Revenue. Costs. Margins. Energy tradeoffs.

But after eleven hours of sleep, I wanted to get this out to you.

Now I'm off to record my YouTube video for the week, then go offline to watch the Broncos this afternoon.

Let’s go!

What questions do you want me to answer next about this strategy?

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