I was sitting in the back of a taxi years ago, long before rideshare apps and long before podcasts filled every quiet moment of our lives. The driver was tuned into talk radio, not the usual top forty noise, but long form discussions about politics, global shifts, philosophy, the kind of things most people claim they do not have time or interest for. Within a minute of listening to him respond to the hosts, I realized I was not talking with someone who belonged behind a wheel earning minimum wage. I was listening to a thinker. Someone with opinions that had weight. Someone who had clearly spent years absorbing ideas and forming his own. Someone with a perspective that should have taken him far beyond the interior of a cab... ... Then it struck me. This man did not need inspiration. He did not need another motivational slogan. He needed access. Access to information, to tools, to pathways. Access to the kind of leverage that historically only belonged to people born closer to opportunity. Back then, accessibility was still a luxury. You needed money. You needed networks. You needed geography. You needed to grow up in the right neighborhood or know the right people. And if you didn’t, you could be the smartest person in the room and still remain unseen. Today everything is different. AI cracked the door open, and if you know where to look, it has blown the door off its hinges. The old excuses do not hold anymore. Talent is everywhere. Imagination is everywhere. Potential is everywhere. But direction is not. People still drown in information and starve for clarity. That is why we built AI for Muggles. Not as a tech club for insiders, but as a bridge for the rest of us. For the dreamers who did not grow up in Palo Alto. For the people juggling bills and kids and jobs and responsibilities and still manage to carry big ideas around in their pockets. For the creators in taxis and custodians in school hallways and freelancers in tiny apartments and young people in India who spend nights scribbling concepts into the notes app on their phone because they know deep down they have something worth exploring.

I’m pumped to see the community gaining more members as we gear up for our first challenge! We want this community to be a place where you can find answers to your challenges, crowd source advice from others who have been where you are and help you break through to the other side. This is a community, so if you see a way for you to provide value to someone, do it. Whether that be positivity, giving insights on their challenges, or sharing your personal experience. That’s what this is all about! A bit about me. My name is Jason and I’ve been an entrepreneur for as long as I can remember. I’m technical (I develop all my own tools), sales focussed, own and run multiple businesses (both physical stores and a SaaS company), and have a decent amount of experience sitting on large boards, serving as chair and as a director. If there is two major places I can provide value, it’s helping you understand technical requirements and implementation (AI included) and coming up with executable sales strategies that work for bootstrapped (no funding) startups. I’d love to hear where you guys are at in your journey at this moment in time, and what (if any) roadblocks you really want this community to help you overcome. Let’s hear it!

Hey everyone, excited to be here.

You’ve done the groundwork --> your story, visuals, offers, and scorecard are complete.Now it’s time to bring your idea to life in public. Today’s goal is simple but powerful: launch your campaign and start gathering real signals from the market. This is the day your idea officially goes live!!! Today’s tasks ✅ Download the resource: Marketing Plan SimplifiedUse this as your step-by-step guide for what to do once your campaign is live, how to share it, where to promote it, and how to track results. How it can help:A clear plan prevents noise. This resource will help you focus on consistency and relevance, knowing what to say, where to say it, and how often. ✅ Go into the Validation Wizard → Stage 6 (Generate Funnel).Once you’ve finished your previous steps, your complete funnel will be automatically generated. You’ll see your full landing page and receive a unique Muggles.ai subdomain for your campaign (e.g., https://www.muggles.ai/your-idea-name).This includes: - Your headline and story - Brand visuals and logo - Offers and pricing - Scorecard and lead capture (waitlisters) ✅ Review your funnel carefully before launch. Go through it like a new visitor would: - Does your headline instantly make sense? - Do your visuals feel trustworthy? - Is your offer clear and specific? - Does your “Take the Quiz” or “Join Waitlist” call-to-action feel inviting? - If something feels off, go back and fix it. You want your funnel to feel effortless, one clear story from top to bottom. Why it matters: You only get one chance to make a first impression. A funnel that’s simple, consistent, and emotionally clear converts better than one that’s clever but confusing. ✅ Launch your campaign.When you’re ready, hit “Go Live.” Your countdown timer will start automatically, and your campaign will appear on the Muggles leaderboard. At this point, your campaign is live and discoverable - anyone can now visit your page, take your scorecard, and join your waitlist.

You now have your brand story, visuals, and offers set.Today’s focus is to turn your idea into something interactive - A short, smart scorecard that helps people instantly see if your idea is a fit for them. Your scorecard is your bridge to real validation. It’s how you measure demand, understand your audience, and build engagement before launch. Today’s tasks ✅ Download the resource: Validate Your Business Idea (this will guide your thinking as you shape your scorecard).Use it to understand what makes a strong validation quiz, one that surfaces both curiosity and commitment. ✅ Go into the Validation Wizard → Stage 4 (Scorecard Concept)You’ll complete these steps one by one: Before you define your scorecard concept, we suggest you download our prompt pack. DOWNLOAD PROMPT PACK HERE - Start by identifying what result your audience wants most. Choose one that reflects the transformation your idea delivers (e.g., “Earn more from what you already know,” “Turn your idea into a scalable product”). - Then define how your idea helps them reach that result faster, easier, or more reliably. Why it matters: This is where your offer becomes a mirror. When people see their own pain or ambition reflected clearly, they stay to learn more.Your concept is the emotional hook, it’s what gets someone to click “Take the test.” ✅ Next, move to Stage 5 (Scorecard Builder). Here, you’ll build your public scorecard - a set of questions your audience will answer to see if your solution is right for them. You’ll need between 5 and 15 questions (minimum 5 required). Use a mix of: - Yes/No questions for quick insights - Multiple Choice for deeper understanding - Scale (1–5) to measure intensity or satisfaction AI-powered question suggestions are built in. Start there, then customize for your specific niche or add the questions in that came from your discussion using the prompt packs.