You’ve done the groundwork --> your story, visuals, offers, and scorecard are complete.Now it’s time to bring your idea to life in public. Today’s goal is simple but powerful: launch your campaign and start gathering real signals from the market. This is the day your idea officially goes live!!! Today’s tasks ✅ Download the resource: Marketing Plan SimplifiedUse this as your step-by-step guide for what to do once your campaign is live, how to share it, where to promote it, and how to track results. How it can help:A clear plan prevents noise. This resource will help you focus on consistency and relevance, knowing what to say, where to say it, and how often. ✅ Go into the Validation Wizard → Stage 6 (Generate Funnel).Once you’ve finished your previous steps, your complete funnel will be automatically generated. You’ll see your full landing page and receive a unique Muggles.ai subdomain for your campaign (e.g., https://www.muggles.ai/your-idea-name).This includes: - Your headline and story - Brand visuals and logo - Offers and pricing - Scorecard and lead capture (waitlisters) ✅ Review your funnel carefully before launch. Go through it like a new visitor would: - Does your headline instantly make sense? - Do your visuals feel trustworthy? - Is your offer clear and specific? - Does your “Take the Quiz” or “Join Waitlist” call-to-action feel inviting? - If something feels off, go back and fix it. You want your funnel to feel effortless, one clear story from top to bottom. Why it matters: You only get one chance to make a first impression. A funnel that’s simple, consistent, and emotionally clear converts better than one that’s clever but confusing. ✅ Launch your campaign.When you’re ready, hit “Go Live.” Your countdown timer will start automatically, and your campaign will appear on the Muggles leaderboard. At this point, your campaign is live and discoverable - anyone can now visit your page, take your scorecard, and join your waitlist.

You now have your brand story, visuals, and offers set.Today’s focus is to turn your idea into something interactive - A short, smart scorecard that helps people instantly see if your idea is a fit for them. Your scorecard is your bridge to real validation. It’s how you measure demand, understand your audience, and build engagement before launch. Today’s tasks ✅ Download the resource: Validate Your Business Idea (this will guide your thinking as you shape your scorecard).Use it to understand what makes a strong validation quiz, one that surfaces both curiosity and commitment. ✅ Go into the Validation Wizard → Stage 4 (Scorecard Concept)You’ll complete these steps one by one: Before you define your scorecard concept, we suggest you download our prompt pack. DOWNLOAD PROMPT PACK HERE - Start by identifying what result your audience wants most. Choose one that reflects the transformation your idea delivers (e.g., “Earn more from what you already know,” “Turn your idea into a scalable product”). - Then define how your idea helps them reach that result faster, easier, or more reliably. Why it matters: This is where your offer becomes a mirror. When people see their own pain or ambition reflected clearly, they stay to learn more.Your concept is the emotional hook, it’s what gets someone to click “Take the test.” ✅ Next, move to Stage 5 (Scorecard Builder). Here, you’ll build your public scorecard - a set of questions your audience will answer to see if your solution is right for them. You’ll need between 5 and 15 questions (minimum 5 required). Use a mix of: - Yes/No questions for quick insights - Multiple Choice for deeper understanding - Scale (1–5) to measure intensity or satisfaction AI-powered question suggestions are built in. Start there, then customize for your specific niche or add the questions in that came from your discussion using the prompt packs.

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Your brand is now visually defined. Time to give it substance.Today, you’ll clarify what you’re offering and why people should care.This is where your idea becomes a business: a defined offer with a clear promise and pricing that makes sense to your target audience. Inside the wizard, you’ll complete Offers - where you create, refine, and structure the products or services that make your campaign real. Today’s tasks: ✅ Download the Craft Your One-Sentence Hook checklist - this will help you describe your offer clearly and powerfully. ✅ Open the Validation Wizard and complete Stage 3: Define Your Offers. Before you go step-by-step through these sections, we suggest you download our prompts. You will take these prompts and use your LLM of choice to create your offers. DOWNLOAD PROMPT PACK HERE - Core Offer: Define the single product or service your audience can’t live without. Choose a payment type, set the price, and describe what’s included. - Entry-Level Offer: Create a low-commitment option that acts as a trust builder, something simple that gets people in the door. - Premium Offer: For those ready to go deeper, create a higher-value option priced 3–5x higher with at least 10x the perceived value. - Free Offering (Lead Magnet): Decide if you’ll offer something free to attract early signups, a checklist, guide, or short resource. - Validation Target: Set a goal for how many waitlist signups you need to feel confident in your idea’s potential. - Audience Reach: Identify where your target customers hang out online and who can help you reach them. List your channels and potential influencers. ✅ Once you’ve completed this stage, take a screenshot showing “Stage 3 - Offers” as completed inside the Validation Wizard. ✅ Post that screenshot as your Day 5 update in the community. ✅ Update your Tracker to give yourself the points that you've earned today. Template: It’s Day 5 of the Idea Validation Challenge.I’ve completed the Offers stage in the Validation Wizard. My core offer, pricing, and validation goals are now defined.Here’s a screenshot showing my completed Offers step.

You now have a story and direction for your idea. Today’s focus is to bring that story to life visually so others can immediately understand and trust what you’re building. Your brand assets are what turn an invisible concept into something tangible - a name, a face, and a feeling. Today’s tasks ✅ Go into the Validation Wizard → Stage 2 (Brand Assets). You’ll complete these steps one by one: 1. Choose your validation type. 2. Set your campaign timeline. 3. Upload your brand media. 4. Record your Founder Video. 5. Select your brand colors. ✅ When finished, take a screenshot of the Brand Assets stage marked “Completed.” ✅ Post that screenshot as your Day 4 update in the community. ✅ Update your Tracker to give yourself the points that you've earned today. Template It’s Day 4 of the Idea Validation Challenge.I’ve completed the Brand Assets stage in the Validation Wizard - my visuals, colors, and Founder Video are ready. Here’s my screenshot showing the completed Brand Assets step. Notes for success: Your goal isn’t a perfect brand - it’s a cohesive identity.Choose visuals that make your idea understandable at a glance.Your Founder Video doesn’t need to be cinematic - it just needs to sound real. ✊🏽