Shirt the Conversation: from Price to Value
Most operators get stuck answering the same question:
"What's your best price?"
In this session, you'll learn how to package your services like a partner, not a listing - so you stop discounting and start getting paid for the value you actually deliver.
What we cover:
✅ Build your pricing floor: Break-even + margin so you never work for free again.
✅ Create 3 clear tiers: Standard / Priority / White-Glove — same house, different experience and SLAs.
✅ Clarify inclusions vs add-ons: What’s always included vs what becomes an upsell (parking, weekly cleaning, workspace, early check-in, etc.).
✅ Price by timeframes: How to present 1 / 3 / 6 / 12-month options so longer terms feel like the obvious choice.
✅ Negotiate on terms, not rate: How to “discount” by removing services instead of dropping your price—without feeling salesy or desperate.
Perfect for midterm rental / corporate housing operators who are tired of the “race to the bottom” and want a repeatable, scalable way to send professional proposals and protect their margins.
💬 Your Turn:
Once you finish watching the video, come back and comment:
- What's your new pricing floor?
- Which tier needs the mort work right now?
- What's one add-on you can start charging for instead of including by default?
Drop your answers below 👇 — this is where the “I get it” turns into “I implemented it.”