Dec '25 (edited) • General discussion
Stats from yesterday's webinar
Meta ads ran for 1 week (9–16 December)
Spend: £38 / $50 per day
Total spend: £260 / $364
Results:
Webinar registrants: 78
Attendees: 25
Sales meetings booked: 4
Worth pausing on one point.
This was targeting MSPs one of the most specific and hardest business audiences to reach.
If this were “local business owners” in general, costs would be lower. Much lower.
Even so, the numbers still work.
What this actually means
Cost per sales meeting:
$364 ÷ 4 = $91
Now let’s stay conservative.
Close rate: 2 in 10
Cost per new customer: ~$455
Now the part most MSPs never calculate
Let’s assume:
10 users
$100 per user, per month
$1,000 MRR
Retention:
Industry average: 5–8 years
Conservative assumption: 36 months
Lifetime value (LTV):
$1,000 × 36 = $36,000
No project work.
No hardware.
No software margins.
Just the managed service agreement.
Conclusion
$91 to get a sales meeting
~$455 to acquire a customer
$36,000 in conservative lifetime revenue
This was:
A 1-week spend (at a very busy time of year!)
On a small budget
Targeting a difficult niche
The system works.
The only real question is:
Do you want to take action and run this consistently?
Because if you do this once a month, January’s diary doesn’t stay empty for long.
Book some time with me here to get started with this.
1
2 comments
Stats from yesterday's webinar
skool.com/msp
Helping MSP & IT service providers grow and get more clients predictably.
Leaderboard (30-day)
1
+7
2
+3
3
+2
4
+2
5
+1
Powered by