9th Day 🎁 and a little story for you....

There was this local telecom provider that used to call me every month, then follow up with an email.

He was persistent.

Why was he calling me? To sell me his internet connectivity.

The thing is, I already had a business-grade line with a great SLA in place. Why switch?

Price? Well, I was still under contract. Even if I could get a deal, I was locked in.

Anyway, fast forward to December and he dropped by the office with a big Xmas cookie tin.

I love chocolate chip cookies.

Such a nice gesture.

But still, I was locked in.

The months passed, and finally I came out of contract with my internet line.

A few weeks later I got a call from this guy. I asked him to give me a quote for a new line.

Why? Well, I was out of contract.

Time to shop around.

With the quote in hand, I switched over to his service.

Why? The law of reciprocity.

The cookies were what did it.

I didn’t feel sorry for the guy and his persistence he was doing his job, he was selling.

But I felt obliged to return the thank you somehow for the cookies.

It’s human nature.

So next time you are working managed IT service agreements with your list of 100 hot prospects you’d love to do business with…

Remember: persistence and the cookies!

Here’s my persistence I’ve dropped some amazing value over the last week inside this Skool group.

TODAY:

9th day of Christmas…

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