You haven't truly lived until you’ve watched an artist you believe in finally hear their song on the radio for the first time. The pure joy is a drug. It’s the "heaven." And you haven't truly lost sleep until you’ve had a can’t miss show fall apart because a key member of your team dropped the ball at the last second. The sheer panic is a nightmare. That’s the "hell." This is the real music management. It’s not just sending emails and making schedules. It’s being a therapist, a strategist, a babysitter, a firefighter, and a cheerleader all before lunch. But here’s the hard truth I learned the hard way: "You cannot be the artist AND the entire engine room." The creative mind that writes a timeless melody is not always the same mind that can negotiate a contract or build a marketing campaign. Trying to do it all yourself is the fastest way to burn out, miss opportunities, and let the business kill the art. So, why is a team non-negotiable? Because your vision deserves a foundation that won't crack under pressure. In the next post, I’ll break down the 3 non-negotiable roles you need on your side before you blow up. Until then, hit reply and tell me: What’s your most recent “heaven” or “hell” moment in your music journey?