Same posts on two apps. One got 1,072,398 views.

True story: one client, two apps, almost the same number of posts. The results weren't close.

My team and I work with a restaurant and pub in Texas. They had no pages at all, so my team and I built their Facebook and Instagram from scratch, from 0 followers.

From April to early October, both pages got almost the same number of posts: 84 on Facebook and 82 on Instagram. Facebook got 1,072,398 views. Instagram got about 40,600.

If I had picked one app at the start, I probably would have picked Instagram. Most owners would. That guess would have missed almost all of it.

All of it was organic, with $0 in ads. They also collected 1,517 emails before and after opening.

That's this whole week in one client. You can't know which room your buyers are in until you show up in all of them. Then the numbers tell you where to go deep. Now they're ready to put ad money behind the posts that already won.

Try this today: look at your last 30 days on every app you post to and write down which one got the most views. If you only post to one, that's your answer for this week. Add a second.

Next week I'll show you what to do once one app starts working for you.

Which app do you think your buyers really use most?

Your calendar is the only metric that matters. — Esai

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Same posts on two apps. One got 1,072,398 views.