Day 2: The 4 Buyer Types
I'm playing catch-up due to some unforeseen life circumstances...
I just watched the Day 2 video and 'WOW!!", I realized my content has been a complete mismatch for my offers.
Because I believe in working smarter, not harder, I uploaded the day 2 worksheet into Claude and added my last 10 Substack posts. I asked it to create a table that identified which buyer type each post spoke to. Then I did the same for my LinkedIn content. Claude reported back that my LI content spoke more to the Action Taker/Status Seeker buyer (my ideal client), but Substack spoke to The Learner. Since my main offer (for now) is higher-end, I need to change up how I'm posting on Substack.
Eye opening and so very helpful, !
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Jen Laffin
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Day 2: The 4 Buyer Types
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