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2 contributions to Substack Monetization Society
Day 2: The 4 Buyer Types
I'm playing catch-up due to some unforeseen life circumstances... I just watched the Day 2 video and 'WOW!!", I realized my content has been a complete mismatch for my offers. Because I believe in working smarter, not harder, I uploaded the day 2 worksheet into Claude and added my last 10 Substack posts. I asked it to create a table that identified which buyer type each post spoke to. Then I did the same for my LinkedIn content. Claude reported back that my LI content spoke more to the Action Taker/Status Seeker buyer (my ideal client), but Substack spoke to The Learner. Since my main offer (for now) is higher-end, I need to change up how I'm posting on Substack. Eye opening and so very helpful, @Carrie Loranger !
Welcome!
Welcome to the $20K offers Stack Academy. Please take a moment to introduce yourself and tell us: - What do you publish? - How long have you been at it? - What's your current monthly revenue from your newsletter? - What do you want to build in the next 28 days? But first, a little more about me: I'm Carrie Loranger, founder of 9-To-Thrive. I left the corporate world after 18 years and built my portfolio business with multiple income streams. Every week, I publish how-to guides, videos, and other content to help creators, site hustlers, and solopreneurs build their portfolio business so they never have to rely on one paycheck or client again. I'm very excited that you're here and ready to grow, and I look forward to seeing what you build over the next 28 days.
Welcome!
1 like • Mar 30
Hey! I’m Jen Laffin (La-FEEN) and I publish notes and a newsletter on Substack, regular posts on LinkedIn, and I have a podcast, The Goal Getter Guide. I’ve been doing this work for four years, and it’s mostly been a visibility feature for me and hasn’t generated much direct. I’d like to figure out a plan to fix that during the next 28 days. I’m ready for something strategic, not just throwing spaghetti at the wall to see what (or if) sticks.
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Jen Laffin
1
2points to level up
@jen-laffin-1683
Jen Laffin is a Chief Momentum Officer for small businesses. She helps founders who know what to do, but aren’t doing it, step out of avoidance.

Active 23d ago
Joined Mar 30, 2026
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