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Substack Monetization Society

115 members • Free

1 contribution to Substack Monetization Society
Day 2: The 4 Buyer Types
I'm playing catch-up due to some unforeseen life circumstances... I just watched the Day 2 video and 'WOW!!", I realized my content has been a complete mismatch for my offers. Because I believe in working smarter, not harder, I uploaded the day 2 worksheet into Claude and added my last 10 Substack posts. I asked it to create a table that identified which buyer type each post spoke to. Then I did the same for my LinkedIn content. Claude reported back that my LI content spoke more to the Action Taker/Status Seeker buyer (my ideal client), but Substack spoke to The Learner. Since my main offer (for now) is higher-end, I need to change up how I'm posting on Substack. Eye opening and so very helpful, @Carrie Loranger !
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Jen Laffin
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2points to level up
@jen-laffin-1683
Jen Laffin is a Chief Momentum Officer for small businesses. She helps founders who know what to do, but aren’t doing it, step out of avoidance.

Active 69d ago
Joined Mar 30, 2026
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