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Here’s something CRAZY… 🤪 A lot of people overcomplicate creating content for their communities. They think it’s going to take hours of work, high-end equipment, and endless brainstorming sessions. Let me tell you something... that belief is holding you back. When I started, I kept it simple. I used Instagram, ManyChat, some basic B-roll, and on-screen text—and guess what? No talking on camera, no fancy edits. Just straightforward, engaging content. The result? Over 50 million views organically. Yup, 50 million. So how do you create content that works and attract your ideal customers? Here’s the strategy 👇 1. Content Pillars Are EVERYTHING Think of content pillars as the foundation of your community content. These are the 3-5 core topics that your ideal audience cares about the most. For example: - If your community is about fitness, your pillars might be: Workouts, Nutrition, Mindset, Recovery, and Motivation. - If it’s about business, they could be: Lead Generation, Sales, Marketing, Mindset, and Automation. Stick to these themes, and you’ll never run out of ideas. 2. Attract Your Ideal Customer Here’s the trick—speak directly to the pain points and goals of your ideal audience. Ask yourself: - What’s keeping them up at night? - What solutions are they desperately searching for? - What do they dream of achieving? Your content needs to address these things head-on. For example: If your audience is struggling with time management, create posts like: “3 Hacks to Get More Done in Less Time (Without Burning Out).” If they’re trying to grow a community, share: “The 2 Content Strategies I Used to Build My First 10,000 Followers.” Make them feel like you’re in their head and understand their struggles. 3. Keep It SIMPLE and ENGAGING You don’t need to overthink this. Here’s what worked for me: - Use short, snappy videos (15-30 seconds). - Overlay text that calls out a problem or gives a quick win. - Add clean, aesthetic B-roll (stock footage works great). - Include a clear CTA (Call to Action) like “DM me ‘START’ to learn more.”