Hereâs something CRAZY⊠đ€Ș
A lot of people overcomplicate creating content for their communities. They think itâs going to take hours of work, high-end equipment, and endless brainstorming sessions.
Let me tell you something...
that belief is holding you back.
When I started, I kept it simple. I used Instagram, ManyChat, some basic B-roll, and on-screen textâand guess what?
No talking on camera, no fancy edits. Just straightforward, engaging content.
The result? Over 50 million views organically. Yup, 50 million.
So how do you create content that works and attract your ideal customers?
Hereâs the strategy đ
1. Content Pillars Are EVERYTHING
Think of content pillars as the foundation of your community content.
These are the 3-5 core topics that your ideal audience cares about the most.
For example:
- If your community is about fitness, your pillars might be: Workouts, Nutrition, Mindset, Recovery, and Motivation.
- If itâs about business, they could be: Lead Generation, Sales, Marketing, Mindset, and Automation.
Stick to these themes, and youâll never run out of ideas.
2. Attract Your Ideal Customer
Hereâs the trickâspeak directly to the pain points and goals of your ideal audience.
Ask yourself:
- Whatâs keeping them up at night?
- What solutions are they desperately searching for?
- What do they dream of achieving?
Your content needs to address these things head-on.
For example:
If your audience is struggling with time management, create posts like: â3 Hacks to Get More Done in Less Time (Without Burning Out).â
If theyâre trying to grow a community, share: âThe 2 Content Strategies I Used to Build My First 10,000 Followers.â
Make them feel like youâre in their head and understand their struggles.
3. Keep It SIMPLE and ENGAGING
You donât need to overthink this.
Hereâs what worked for me:
- Use short, snappy videos (15-30 seconds).
- Overlay text that calls out a problem or gives a quick win.
- Add clean, aesthetic B-roll (stock footage works great).
- Include a clear CTA (Call to Action) like âDM me âSTARTâ to learn more.â
Trust me, simple wins every time.
4. Create a System
Batch your content creation.
- Spend one day planning your topics.
- Another day creating your B-roll and writing captions.
- Use tools like ManyChat to automate your responses.
This keeps things efficient and consistent, so youâre always showing up for your audience.
The Secret Sauce
The key isnât just making content; itâs making targeted content that builds trust and positions you as the go-to authority.
When your audience sees that you understand their problems and can help solve them, theyâll want to be part of your community.
Donât let the fear of content creation hold you back from building your dream community.
Start small, stay consistent, and keep it simple.
Youâve got this. đȘ
-Graham Radina
(PS: I go over this strategy in Skool secrets Part 1, level up to unlock this module and good luckđ)