The Hidden Variable: The Objective · Mobile Home Park Mastermind

The Hidden Variable: The Objective

For 12 years, I’ve been brought into mobile home parks when operations are failing or underperforming - and across 14 states, we’ve rebuilt those systems from the ground up.

I have worked for others, and others work for me.

I have seen this one key element lacking across all rescues and any project I have worked on.

That is the specifically named “objective,” so I feel compelled to write on this, for I think this alone, stabilized, can start to change, for the better, any operational “structure.”

One for one, when owners come to me, they come to me saying they need better operations, better structure, and most of all, better outcomes.

But the key component here is what you or your team is trying to do.

I will break it down.

I know there are a lot of great people doing great things in this industry, but for those who might be new, struggling, or trying to scale, in any case, your objective is a strong starting point in any operation or sub-section.

By operations, we could say the inner design and inner workings as to how a business goes about delivering its goods or services. In our case, services.

More on that later.

By objective, let’s keep it simple, because you do not have to make something complicated to show you really understand it.

I have my own mobile home park philosophy, and I share that with you now.

An objective is simply something to be made real.

But how you name that objective can make or break, to some greater or lesser degree.

Let’s say an owner tells his team that he wants all rents collected.

“All rents collected.” That is his objective. He wonders why he can’t design SOPs, why his team is missing details, or why he can’t expand. It blocks him in one way or another.

Of course, we want all rents collected, but how does that then lead into a “process” on collecting rents?

It could, but it is also faulty.

How about something like: all rents collected, every resident, every penny, by the 5th day of the month at midnight?

Something along those lines.

Now the residents could even have their objective. These objectives come together and lead into your “process,” into the “policies,” and what gets done, when, by who, what supplies they might need, and, if drilled in enough, it will perform.

I have tested, over and over again, these theories, and they work. They get the results.

But a key starting point to building anything new or turning it around is a clear and workable objective, which leads into your process, which builds “structure,” which then becomes how you operate.

Name proper objectives and watch how much easier things can be.

I am happy to help assist anyone who would like to review and enhance their own objectives and give my feedback.

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