A lot of people say “I’m marketing my business”…but the real issue is what kind of marketing are you doing? Because every type of marketing does something different: - Organic Marketing → helps people get to know you - Paid Marketing → gets your business in front of more eyes quickly - Relationship Marketing → builds real trust through conversations - Website/Brand Marketing → makes you look legit and professional They’re all effective. They all work, But they don’t work the same way. Your business might need trust right now, not visibility. Or it might need visibility, not content. Or maybe you need a better brand before running ads. The magic happens when you know exactly which one your business needs at this moment. If marketing has been stressing you or you’re unsure what direction to take, ask away, I’m happy to help.

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Most ecommerce owners think more ads = more sales. But the truth? You don’t need more ads — you need a better ecosystem. Here’s the 3-step strategy I use to boost engagement, build trust, and turn cold traffic into repeat buyers: 1️⃣ Create a “Content Loop” Instead of Random Posts Most brands post product photos and call it content. But what actually works is a loop: Story → Value → Social Proof → CTA Example: - Story: share a behind-the-scenes moment - Value: teach something related to your niche - Social proof: customer result or review - CTA: ask your audience a question This keeps people ENGAGED instead of scrolling past. 2️⃣ Use “Micro-Proof” Instead of Big Claims Screenshots of: - customer messages - small wins - packaging - restocks - UGC snippets These outperform polished ads because they feel real. People trust authenticity more than perfection. 3️⃣ Turn Customers Into Marketers UGC is the most powerful growth tool in 2025. Ask customers to share:➡️ unboxing videos➡️ product experiences➡️ before/after transformations➡️ creative uses Reward them with: - small discounts - exclusive early access - giveaways Your community becomes your content engine. 💬 Question for the group: What’s one type of content you’ve posted that got WAY more engagement than expected? Let’s share ideas the best ones always come from real experience.

My name Joshua Casey Skipper am from UK

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