13d • General discussion
Not all marketing works the same
When I first started focusing on marketing, I honestly thought the solution was to try everything. More content, more platforms, more strategies. If it was trending, I wanted to use it.
Then I got advice from a marketing expert that really changed my mindset. They told me, “Don’t just try any marketing. Use the marketing that fits your business.”
That made me realise marketing isn’t just about being active everywhere. It’s about attracting the right people, building trust, and guiding them to buy in a way that matches your business model.
For example, in e-commerce, the goal is to bring traffic to your store and convert visitors into buyers. So strategies like social media marketing, paid ads, influencer content, strong product pages, and email marketing tend to work well because customers are discovering and buying products online.
But they also explained that the same approach won’t work the same for a service-based business like coaching or consulting. People don’t rush into buying services the way they buy products. They need more trust, education, and connection first. That’s why content, storytelling, and trust-building marketing usually work better there.
That conversation made me realise I was being too random with my marketing, trying everything instead of choosing what actually fit my business.
Since then, I’ve been more intentional, because not all marketing techniques work the same for every business.
What do you think? And if you’ve got any questions, drop them in the comments lets interact
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Not all marketing works the same
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