Put yourself in their shoes!
If you really want to connect with your customers, and in return close deals, you need to be able to see the process from their point of view. This article explains to manufactured home customers the steps they'll take to secure a loan and ultimately close on their home.
Discussion:
What would you add/take out of this article? Why?
Would you say this article describes the process your customer will take well? Why or why not?
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Put yourself in their shoes!
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