Buyers are being pushed out of housing prices

The “Starter Home” Is Quietly Becoming a Luxury Item 🏚️➡️💰

Just saw a Zillow report worth sitting with: the number of U.S. cities where a typical starter home costs $1M+ has nearly tripled since the pandemic — from 80 cities in 2020 to a record 242 today, now across 26 states.

New York jumped from 12 such cities to 41. New Jersey went from 1 to 26. Even Texas and Kansas made the list. The entry point to traditional homeownership keeps climbing out of reach.

That’s the manufactured housing opportunity of the decade. Every buyer priced out of a stick-built home in those 242 cities is a buyer we can actually say yes to — quality, space, and real ownership at a fraction of the cost. They haven’t given up on the dream; they just need someone to show them a path to it.

The skill is the reframe: turning “I can’t afford to buy” into “I didn’t know this was possible.”

So here’s my question: How are you positioning manufactured homes to buyers beaten down by traditional prices and what’s the one line or moment that flips them from defeated to excited? 👇

https://www.zillow.com/research/million-dollar-starter-home-36452/amp/

1 comment

Buyers are being pushed out of housing prices