The Difference Between Being Busy and Being Profitable
Being fully booked does not automatically mean you’re profitable.
Two clinics can both look “busy,” but:
  • One is stacked with low-margin services
  • One is anchored by high-LTV treatments and memberships
Profit comes from:
  • Service mix
  • Pricing discipline
  • Retention and treatment plans
If your schedule is full but cash flow feels tight, the issue isn’t effort—it’s structure.
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Christopher Dewilde
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The Difference Between Being Busy and Being Profitable
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