In the past 6 months, I have written more than 550 scripts for clients in the health/ nutrition industry, mental health industry, service-industry, and coaching industry. I write a between 12-30 posts per client each month. In addition to that, I have been consistently posting content and stories on my page too. I have noticed some patterns that make content more impactful and here is a main takeaway you can start implementing with your content too for better results. If the content has one specific takeaway, it is more memorable and more effective. For example, if you are sharing tips about public speaking, instead of listing 3 different ways to boost your confidence, focus on one specific point only, for example: How to "sound" more confident. Average content idea: 3 ways to speak confidently in front of a group: Prepare your material, practice infront of a mirror, speak slowly. Better content idea: 3 ways to speak confidently in front of a group: Speak slowly, take pauses, avoid monotony. (See how all these tips fall under voice only?) More specific, more memorable. PS: See how I implemented this tip in this post too? 😉 Let me know if you are interested in knowing the other 2 takeaways in future posts.

Hello change-makers It’s Monday, and I know, your plates are already overflowing, right? Sometimes, the best strategy isn't adding more to-dos, but finding smarter ways to get what we want done, or even just clearing out the unnecessary. This week, though, I've got a tiny habit for you that I truly believe will make a huge difference, both for you personally and for your content. It's super simple and will only take a few extra minutes: Open up a new document (or even a dedicated note on your phone!) and title it: "Learnings." Throughout your week, whenever something really grabs your attention – no matter how big or small – write it. It could be: - A line you hear in a podcast. - A sentence from a friend. - Something as you scroll on Instagram. - Even a funny or insightful moment while you're waiting for your coffee. The CONTEXT doesn't matter. Just write anything that makes you think, "Hmm, that's interesting!" Why do this? Because your incredible daily life is a source of content ideas! These little observations, conversations, and 'aha!' moments are the unique stories that will make your content truly stand out and connect deeply with your audience. You'll be able to include them into your posts, videos, and stories with ease. (I use plenty of this in my stories). Give this little habit a try this week and let me know what unexpected content ideas you uncover! You'll be surprised at how much powerful content is found just by paying attention!

I recently posted this, using the exact phrase I hear from my clients, and connected with 14 potential clients. So let me break it down for you. The main question is: Are you using the exact words and phrases your ideal clients use when they talk about their problems or their desired solutions? Sometimes we use very educational/ dry language which can unintentionally create a barrier. For example as a marketer I wouldn’t say: This is how to attract more “leads “I would say “potential clients”. I wouldn’t say “KPIs” I would say results. And if I ever need to use these words, I’ll make sure to explain them. If I were I dietitian I wouldn’t include the word Glycemic Index in my headlines. Instead I would use something like: How much sugar is in it? Does this spike my blood sugar? Is this good for my energy levels? So YOUR actions for today: 1. Write down: Make a note of the specific words and phrases your ideal clients use to describe their pain points and desired outcomes. 2. Incorporate: Try to include just one or two of those exact phrases into your next piece of content. See how they react. 

Trend alert! 🔔 Have you seen the "Propaganda I'm Not Falling For" trend on Instagram? While I don’t always like hopping on trends I think this is one of the few ones to help you stand out and share what makes you different. Here’s how it goes: Make a short video listing few popular trends, ideologies, or advice in your niche/industry that you/ your brand refuse or disagree with. In other words things you see everywhere that you just don't believe in or want to follow. Feel free to list 2-3 things you dislike/disagree with in your niche here too. And if you try this trending content idea - happy creating.

You want content that converts? Ask yourself these two questions. 1. Does your ideal person know/want/need what you're selling? This is the foundation of your messaging. If your product or service doesn't align with their needs, no amount of marketing will convince them. That’s why its important to really know your audience and understand the customer journey so you tailor content according to the phase they’re in. 2. Does your ideal person feel like you're the right fit? Are you the person they want to work with? Because let’s be honest, even if they find you, they could still have concerns and questions. People buy from people. Specifically in service-based businesses. Your messaging should reflect your personality, values, and expertise. The key to effective messaging is understanding your ideal customer. This isn't just about demographics (age, location, position, etc.) it's about their needs, desires, and pain points.