Content tip that will boost your engagement

I recently posted this, using the exact phrase I hear from my clients, and connected with 14 potential clients.

So let me break it down for you.

The main question is:

Are you using the exact words and phrases your ideal clients use when they talk about their problems or their desired solutions?

Sometimes we use very educational/ dry language which can unintentionally create a barrier.

For example as a marketer I wouldn’t say: This is how to attract more “leads “I would say “potential clients”. I wouldn’t say “KPIs” I would say results. And if I ever need to use these words, I’ll make sure to explain them.

If I were I dietitian I wouldn’t include the word Glycemic Index in my headlines. Instead I would use something like:

How much sugar is in it?

Does this spike my blood sugar?

Is this good for my energy levels?

So YOUR actions for today:

Write down: Make a note of the specific words and phrases your ideal clients use to describe their pain points and desired outcomes.
Incorporate: Try to include just one or two of those exact phrases into your next piece of content. See how they react.

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