If you don’t have specialized software for SMS communication in your real estate business, you can still effectively manage SMS through the following methods:
1. Use Your Phone’s Built-In Messaging App
• Organize Contacts: Save your clients, leads, and business partners in groups (e.g., “Buyers,” “Sellers,” “Leads”).
• Templates: Create and save message templates for common responses or outreach messages.
• Schedule Messages: Many smartphones allow you to schedule messages for follow-ups or reminders.
2. Google Voice or Similar Services
• Google Voice offers free texting with a dedicated business phone number.
• You can access messages from your phone or computer, making it easy to manage.
• It’s great for separating personal and business communications.
3. Email-to-SMS
• Use your email service to send texts via SMS gateways. Most carriers provide an email-to-SMS feature (e.g., for Verizon: phonenumber@vtext.com). • This is especially useful for bulk or scheduled messages.
4. Use Free or Low-Cost SMS Tools
• Tools like TextNow, WhatsApp Business, or Signal can offer a temporary solution.
• These tools often support multimedia messages, group chats, and auto-replies.
5. Leverage CRM-Like Tools with Free SMS Features
• HubSpot (free version): Includes basic CRM functionality where you can log interactions, including manual texts.
• Trello or Notion: Use these for tracking follow-ups and logging conversations.
6. Excel or Google Sheets + Copy-Paste
• Organize contacts and messages in a spreadsheet.
• Copy and paste personalized messages directly into your SMS app for manual outreach.
7. Upgrade Over Time
• Start small but plan to integrate software like Twilio, EZ Texting, or a CRM like Podio or REI BlackBook as your business grows.