They think they need:
• A perfect brand
• Fancy website
• Unique name
• Logo
• Paid ads
• 10k followers
Wrong.
What you actually need:
1. A clear problem you help with
2. One clear offer (even if it’s basic)
3. A Google Doc or Notion page explaining it
4. Daily outreach to real humans
5. A way to collect payments (Stripe, Revolut, PayPal — doesn’t matter)
Everything else is noise until you close your first 3-5 clients.
Build messy. Improve later. Just start.