But in the real world, especially in business, copying is a strategy (Just make sure it's not patented and a copyright lol)
But be careful copying someone else's strategy as it may work for them but not exactly for you.
Before you adapt their strategy to yours, identify first what sets them apart from you.
1. Is their profile has a focus group of followers or they're from different set of demographics and types?
2. Are they in the same niche as you? This has a large difference if their strategy is fit with you.
3. Is there something they can do that you can't? Is it their video editing style, speaking skills, or just their charisma that makes them unique?
4. Who are they selling to? If they’re selling to consumers with a low-ticket offer, they aim to reach as many people as possible.
Keep these factors in mind before you adopt someone else's strategy.