The Re-Boot Pitstop. · Max Business School™

The Re-Boot Pitstop.

It is important to point out that digital marketing usually allows for start a up to gain traffic especially with SEO. However, how that traffic generates into sales is a whole other ball game. For there to be conversion from traffic there needs to be a benefit of the Middle Sales Funnel. Which basically entails, getting your niche client to engage with your business, so that you can slide them into the Bottom Sales Funnel : where your niche client falls in love with your product and/ or service.

But what happens when the excitement fizzles out and you are stuck with an interested client but you have not been able to convert it to a sale ? Well, this calls for a re-boot pit stop. Study your client, re-visit your Brand DNA analysis and sell relevance. The miniute your client associates your product or service with relevance it automatically means that, they see value and a client that sees value will buy. That is how you convert real interest into a profitable sale.

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