SOCIAL NETWORKING.
This entails prospecting in the social media space. Facebook, LinkedIn, or YouTube. This type of prospecting is at the top of the sales funnel. It allows you to introduce yourself to your niche market. Once you have captured their attention is now easier to entice them with the relevancy and value of your product or service.
I trust that you will use this information to your advantage as you continue to grow your community audience. Good Luck !!!