What happens when you find yourself stuck in the middle funnel ? That is, your client has engaged you but you are unable to covert the interest into a sale ? It may be time for a Re-Boot pitsop (which I have written about on the MBS Platform 2 weeks ago) It entails the following ;
1) Study your client.
2) Re-Visit your Brand DNA.
3) Analyse the niche client engagement.
4) Sell Relevance.