Sales Collateral. · Max Business School™

Clara Githaiga

17h (edited) • General discussion

Sales Collateral.

Sales collateral is a collection of sales media that is used in the sales process via various sales funnels.

Sales funnels are usually defined in 3 parameters :

} Top sales funnels.

} Middle sales funnels.

} Bottom sales funnels.

Some examples of sales collateral is a case study used to explain and outline a specific business" operations. Additional forms of sales collateral are brochures, power point presentaions, branded calendars etc.

All sales collateral is used by the sales team for 2 main reasons:

} To prospect for new clients.

} Support the sales process.

An example of how sales materials are used in the sales process is for example : a cold call that is turned to a warm lead by making a phonecall to a prospect or sending a digital brochure via Whats App. These sales materials are used mainly in the middle and bottom sales funnels.

Sales collateral materials may be physical or digital and are designed to :

} Build trust between you and a potential sales lead.

} Overcome objections as you prospect for new leads.

} Persuade potential customers to choose your product or services over your competitors.

A major overlooked sales collateral catalyst are blog posts. Blog posts should be designed to be addictive and they usually target the top of the sales funnels. They turn cold leads to hot leads and keep a consistent hyping up process to boost a business| online visibilty and online sales. If you do not have a seasoned blogger , ghost freelance bloggers can be found online and hired to keep your brand both relatable and consistently visible which converts prospects to customers.

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