4d (edited) • General discussion
Email Newsletters .
Newletters are a good strategy to use in regards to digital marketing. If you have gathered a list of emails in the early phase of client engagement, you can begin to connect at a more directive manner such as sending out a newsletter once a month.
If you question why the email newsletter is sent monthly as opposed to weekly, it is basically to avoid spaming your niche client. A client is more likely to read your newsletter, if it is sent monthly because it creates a sense of expectation and something to look forward to once a month.
The newletter should update your client of any developments and updates, which makes them feel attached to your product or service. It is the after sales engagement. This personal touch keeps client engagement consistent. It also keeps your client loyal to you, especially if the product or service is relevant and solves a problem or fulfills a need.
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Email Newsletters .
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