Why are you in business ? The instinctive answer is to make money and alot of it ; more than I would make if I was on a monthly salary. As much as this is true, think of how many people take while before they see their start up break even and become profitable. Entrepreneurship, espcially if you are a sole proprietor and did not start with a business partner is one of the most challenging life experiences an individual can have especially at the beginning. Imagine that you started with a very strategic business plan and you scouted your niche market and you know how to place your venture adjacent to your customer but still it has been 1 year and you are still not making the profit margin you expected. Some businesses like food and beverage are said to be extremely taxing. One would think that, people in this vicinity need to eat and you know what they fancy but you as a restaurant owner are barely making it in terms of breaking even. Analysts says that it takes an average of 3 years in the restaurant to have a profit margin that an onwer can term as successful. Well, the good news is that if you follow the right Strategic plan and put a fair amount resources on marketing, especially today through digital marketing your chances of doing well are high. This is because online is where the customesr are ; browsing in social media. Once you reach them and implement the right sales strategies ; then you will make a profit if you stay conisistent. Needless to say, it is important the your income greatly surpuses your expenses which means before putting up shop you have made the rounds and gotten the best deals for any expenditure you require so that in a fair amount of time , like 6 months you are profitable !!!